a division of Points Of View Inc.
Elder Eye Design
“The Legibility Doctor”
eyes over age 40—and eyes of all ages
Educational Products
to help you see and understand the changing eye of your audience.
VisualEyes™ Simulator Glasses
Best Practice Clinics
What is a Best Practice Clinic? Read more about the BP Clinics at the bottom of the Elder Eye Products page.
Also check out a story written about an Elder Eye review of the City of Edina, Minnesota "About Town" publication.
Custom Presentations
“The Legibility Doctor” presents good design practices for the eye over age 40
Audience Testimonials:
“I thought I wouldn't be interested, but this was my favorite session today. Very interesting stuff.”
“Awesome viewpoint; very helpful perspective”
“Best workshop I've been to in a long time!”
“This was a good general refresher in design too!”
“Excellent”
“Bring her back!”
View a few slides from a “Legibility Doctor” presentation
Design Services – design without the BIG type!
Design for the aging eye doesn't need to include age-segregating large typefaces. Our research has developed design principles that reach eyes of all ages. We believe that universal, inclusive design is the best way to communicate with all audiences.
Are you effectively communicating with the aging eye?
120 million people in the U.S. (about 40% of the total population) currently have age-related vision loss or will have it within the next 10 years. These people are YOUR clients. Do you know if you are really producing designs, products and environments that are friendly to them?
"The Legibility Doctor™" knows what the eye needs for optimal legibility
Elder Eye consults with companies and organizations on effective design for the aging eye. We offer Elder Eye Best Practice Clinics to diagnose your existing print, media design, space design and signage to determine if they are Elder Eye Friendly™, and provide recommendations for design techniques to make your communications or spaces “healthier” for the people you are trying to reach or serve.
Elder Eye provides:
• Visual and editorial reviews (Best Practice Clinic) of your existing design using Elder Eye Best Practices.
• Recommendations to enhance your current graphic style systems to make them Elder Eye Friendly™.
• Certification that distinguishes your organization as Certified Elder Eye Friendly™.
• Assistance in producing products and space design for people over age 40.
• Design of graphic projects using Elder Eye principles.
• The design knowledge that gives you the power to more effectively communicate with your audience over age 40.
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Elder Eye Vision Statement
“When you design for the eye over 40,
you design for ALL eyes. Knowing what diminishes legibility is the first step to communicating with optimal impact and clarity.”
Elder Eye™ Design, PO Box 142
Crystal Bay, MN 55323
952-472-3379/fax 952-472-4155
toll free 800-586-9054
e-mail: mail@ElderEye.com