Elder Eye™ Design
“The Legibility Doctor™”
Helping you achieve legibility for
eyes over age 40—and eyes of all ages
• Best Practice Clinic
What is a Best Practice Clinic? Read more.
Also check out a story written about an Elder Eye review of the City of Edina, Minnesota "About Town" publication.
• Elder Eye™ Typeface –
in production
Be part of the next wave in design... Elder Eye is currently designing a typeface specifically created with better legibility for the eye over age 40. If you are interested in being part of a test group for the typeface, contact us.
Read more.
• Educational Products –
to help you see and understand the changing eye of your audience.
Read more.
VisualEyes™ Simulator Glasses
• Custom Presentations –
“The Legibility Doctor” presents good design practices for the eye over age 40
Audience Testimonials:
“I thought I wouldn't be interested, but this was my favorite session today. Very interesting stuff.”
“Awesome viewpoint; very helpful perspective”
“Best workshop I've been to in a long time!”
“This was a good general refresher in design too!”
“Excellent”
“Bring her back!”
View a few slides from a “Legibility Doctor” presentation
• Design Services –
“Readers found my Elder Eye designed materials easy-to-read—even without their reading glasses. And no large print was used!”
Design of graphic projects using Elder Eye principles. Please contact us for more information.
Want to learn more about vision and aging?
Connect here to a Mayo Clinic website
slide show that briefly explores common vision problems and more-serious eye disorders in older adults.
Are you effectively communicating
with the aging eye?
120 million people in the U.S. (about 40% of the total population) currently have age-related vision loss or will have it within the next 10 years. These people are YOUR clients. Do you know if you are really producing designs, products and environments that are friendly to them?
“The Legibility Doctor™” knows what the eye needs for good legibility
Elder Eye consults with companies and organizations on effective design for the aging eye. We offer Elder Eye Best Practice Clinics to diagnose your existing print, media design, space design and signage to determine if they are Elder Eye Friendly™, and provide recommendations for design techniques to make your communications or spaces “healthier” for the people you are trying to reach or serve.
Elder Eye™ provides:
• Visual and editorial reviews (Best Practice Clinic) of your existing design using Elder Eye Best Practices.
• Recommendations to enhance your current graphic style systems to make them Elder Eye Friendly™.
• Certification that distinguishes your organization as Certified Elder Eye Friendly™.
• Assistance in producing products and space design for people over age 40.
• Design of graphic projects using Elder Eye principles.
• The design knowledge that gives you the power to more effectively communicate with your audience over age 40.
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Elder Eye™ Vision Statement
“When you design for the eye over 40,
you design for ALL eyes.
Knowing what diminishes legibility is the first step to communicating with optimal impact and clarity.”
Visit the Legibility Doctor blog
and vote on the poll question of the quarter!
Current topic on the Blog:
Mail and Legibility
Elder Eye™ Design, PO Box 142
Crystal Bay, MN 55323
612-817-8222/fax 952-472-4155
toll free 800-586-9054
e-mail: mail@ElderEye.com
©2008, Elder Eye Design